Five things to consider when hosting your corporate event

The days of hosting conferences and team meetings behind a camera lens in your makeshift home office are over.

In-person events are back, and there’s no better place to host colleagues, clients and your wider network than Towcester Racecourse.

Organising corporate events takes lots of preparation, and often means meeting the requirements of hundreds of people at once. It’s therefore essential to have a clear vision of what you want your event to be and the logistical barriers you might encounter.

Here, we list five key considerations to make when planning to host a small, medium or large-scale corporate event.

The Venue

First impressions are everything, and the location of your event must meet your capacity and layout requirements while fitting within your budget.

If you are looking to host a large-scale conference, it can often be helpful to have a variety of spaces available at different times of the day. Breakout sessions allow smaller, focused, groups to have productive conversations.

If this is what you are looking for, finding a venue that has a selection of spaces available under the same roof is essential.


Travel is an important factor to consider when planning your event.

Choosing a venue easily accessible by car and with ample parking space will make the day easier for your guests and put them in the right frame of mind to begin the day.

Proximity to local accommodation also offers guests the flexibility to stay locally if an event lasts several days or requires an early start.

An inspiring setting

Want to make a lasting impression and give your guests the wow factor?

The setting you choose will need to step up to the mark. An alternative, memorable, setting can inspire creativity and excitement within your event.

This will give your event the edge it needs to help you build new client relationships, strengthen existing ones and push your products and services.

At Towcester Racecourse our conferencing and event facilities are set in 310 acres of rolling Northamptonshire countryside with unrivalled views stretching across the county.


It doesn’t matter if you’re hosting 20 people or 200 people, understanding your catering needs is essential – and it’s not a simple task without the right support.

Choosing an event location with an experienced, qualified, and friendly catering team will relieve a huge workload from your shoulders. They can take care of all dietary requirements and provide locally sourced food produced sustainably.

Technology requirements

While it is important to have a stimulating environment and delicious food, one of your most basic and fundamental considerations should be your technology requirements.

If your event is reliant on delivering material to your audience electronically, then having access to the right tech is key. Buying or hiring your own equipment to take to your corporate event is likely to be expensive and inconvenient, so choosing a venue that already has the kit is a smart move.

Towcester Racecourse

Here at Towcester Racecourse, we work closely with clients and can create bespoke packages to suit all events and budgets.

Our friendly staff and customer service team are always happy to go above and beyond to make your event a success.

We have seven different meeting rooms available for hire capable of hosting events for up to 200 people with a projector in use. Our VIP boxes are perfect for more private meetings too.

In-house catering is available and delivered by a team of talented chefs led by our experienced catering manager.

For more information about our corporate hospitality services, email or call 0800 304 7700.